Build a Business That Actually Lives Its Values

Virtuous Business: A Model Approach reveals a powerful framework for leaders who want to build organizations rooted in integrity, wisdom, and purpose.

Based on the Virtuous Business Model developed at Indiana Wesleyan University, this book equips leaders to make better decisions, shape healthier cultures, and lead with conviction.

Download the bonus resource questions to begin to discover how virtue can transform your leadership.

Start Learning Today

Curious how virtue can reshape leadership and organizational success?

Download the free bonus resource questions and start to explore the model leaders are using to build stronger, more principled organizations.

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The Problem

Business Has a Leadership Problem

Many organizations chase results but neglect the foundation that sustains them.

Leaders feel the tension every day:

• Pressure for performance
• Competing values in decision making
• Cultures that drift away from their mission
• Ethics that get blurred in the pursuit of growth

The truth is simple:

Organizations rarely rise above the character of their leaders.

And when leadership loses its moral compass, the entire organization eventually feels the cost.

ABOUT

THE AUTHORS

Tom DuFore, DBA

Business strategist and advisor helping organizations grow with clarity and integrity.

Debbie Philpott, Ed.D.

Educator and leadership expert focused on developing virtuous leaders.

Ethan Slaughter, DBA

Scholar and practitioner specializing in leadership, ethics, and organizational transformation.

Together, they present a compelling vision for leadership that integrates character, faith, and organizational excellence.

WHAT LEADERS ARE SAYING

Endorsed by leaders and scholars

“This book is an essential reference tool for any business leader's desk.”

Dr. Craig Hagood
CEO, House-Autry Mills, Inc.

“…a clear, practical guide for aligning organizational effectiveness with purpose.”

Dr. Shelley Webb
Chair, Division of Business
DeVoe School of Business
Indiana Wesleyan University

“…a double win: financial success and kingdom impact.”

J. David Harper, Jr.
Chairman, Legacy Advisory Partners

Frequently Asked Questions

What is the Virtuous Business Model?

The Virtuous Business Model (VBM), developed at Indiana Wesleyan University, is a framework that helps leaders integrate virtue, decision-making, and organizational culture.

Who is this book for?

Business leaders, entrepreneurs, executives, students, and anyone interested in ethical leadership and purpose-driven organizations.

What will I learn in the book?

You’ll explore how virtue shapes leadership perspective, organizational culture, and long-term success, supported by essays, examples, and over 300 reflective questions.

How do I get the free bonus questions?

Simply enter your email above and we’ll send the bonus resource questions straight to your inbox.

Do you accept book reviews from readers?

Absolutely! We encourage our readers to leave reviews on platforms like Goodreads, Amazon, or personal blogs. Your feedback helps us grow and reach new audiences.

Can I request a book to be personalized?

Yes, we offer personalized book services. Please contact us directly for more information on how we can make your book special.

Do you offer signed copies of your books?

You can contact us by emailing us directly. We love hearing from readers and potential collaborators!

Is this a book you read cover to cover?

Not necessarily. Virtuous Business is designed to work both ways. You can read it from beginning to end, or return to individual essays and questions as a reference when facing leadership challenges, guiding team discussions, or reflecting on your organization’s direction.